CV

It had always been there, brimming beneath the surface, and it wasn't until I founded and led The Disposable Project that I realized marketing was the way to take my passion for art and business and turn it into a career. Since then, one could say that I've been eating, breathing, and dreaming marketing in some form or another.

 

Inside ETFS

Marketing Associate
July 2016 - Present

  • Managed our social media accounts; Developed content strategy and corresponding calendar for our marketing
    initiatives, and analyzed content effectiveness, all the while making sure we met compliance requirements
  • Collaborated cross-functionally with our design, affiliates, and growth teams to produce and publish digital marketing assets for various email marketing and social media campaigns
  • Identified new business leads through our social media channels
  • Supported client relationship management and outreach strategies via assistance with email marketing campaigns
  • Maintained an understanding of emerging trends in digital storytelling and utilized them effectively


One Heart World-Wide

Communications Consultant
June 2016 - Present

  • Managed our social media accounts, including our presence on Facebook, Instagram, and Twitter.
  • Oversaw the launch of website redesign, coordinating all content and layout with web design team
  • Collaborated with the CEO to integrate content with website design and function for optimum communication
  • Wrote and edited HTML and CSS code; Curated all images in adherence to organizational branding

Cocinateria Imports LLC

Owner, Marketing Manager
May 2015 - Present

  • Conducted extensive industry studies; Determined operational design for the formulation of our business plan
  • Spearheaded continuous qualitative and quantitative market research to further assess our food products and ascertain our target market; Regularly conducted A/B multi-variant testing to optimize online presence in preparation for launch
  • Coordinated and administered the selection of a Peruvian-based export manager, customs broker, and freight forwarder
  • Targeted and increased client base to 18 grocery stores in the SF Bay Area by developing interest of our product line

give2asia

Marketing & Development Intern
March 2016 - June 2016

  • Supported the development and implementation of digital marketing campaigns for key initiatives and/or categories with direct responsibilities for coordinating execution of media and digital tactics
  • Proposed and led the creation of a social media content library, in addition to a resource library, to formalize a streamlined content creation process for future marketing team members
  • Conceptualized and collaborated cross-functionally on featured written content for our digital platforms
  • Created staff presentations and reports in order to identify high touch of donors

handson Bay area

Project Manager
August 2012 - January 2013, April 2015 - April 2016

  • Corresponded as a liaison between HandsOn Bay Area, our numerous corporate partners, and local non-profit agencies
  • Focused on enhancing partner relationships and experiences by having interest, keeping open communication lines, and proactively scheduling meetings with partners
  • Instructed and oversaw over 240 corporate personnel while consistently restructuring operations and increasing overall productivity of the team resulting in the timely completion of each project

Peace Corps

Youth Development/Asset Building Associate
January 2013 - April 2015

  • Performed participatory-style needs assessments in collaboration with local counterparts and associations; Aligned partnerships and secured over $3,400 for a 3-day youth-focused photography workshop
  • Coordinated workshop logistics, as well as travel and accommodation for workshop facilitators and participants
  • Oversaw the budget allocation for project expenses; Completed and submitted a thorough financial report to Peace Corps headquarters
  • Maintained constant communication with all Moroccan and North American stakeholders, providing detailed briefs and photographs for project updates
  • Counseled and monitored the orchestration of a blood pressure testing event, successfully examining and educating over 1,100 Moroccan locals at the testing station at the 2014 Sefrou Cherry Festival

The disposable project

Project Director
May 2011 - April 2015

  • Solicited funds from departments at Loyola Marymount University to initiate a youth-focused photography education program in Moshi; Cataloged and curated over 2,700 photographs from 100 disposable (single-use) cameras
  • Planned intensive and timely advertising support for our crowdfunding campaign, successfully generating over $5,500
  • Built an in-house content production team of 2 videographers and 2 graphic designers Conceptualized and directed the development of both on- and offline marketing and branding content
  • Conceived and implemented a premier photography exhibition and fundraiser in Los Angeles, successfully raising over $1,500; Coordinated all logistics and forged strategic partnerships with several organizations to garner sponsorships