I've always been a story-teller.
The summer before my junior year in college I rediscovered my passion for photography. To that point I had majored in Business Management, a sharply different field of study.
During my final 2 years at Loyola Marymount University I decided to improve my craft and ensure a career path that fell more in line with my artistic goals.
I explored the endless worlds within the photography industry, from the commercial to fine arts circles. I was completely ecstatic to be focused in this manner. I worked endlessly and even received the 2011 LMU Photography of Distinction Award.
In May 2011, a few weeks after graduating from LMU, I embarked on The Disposable Project - a crowd-funded charitable photographic undertaking rooted in my both my passion for photography & my advocacy for youth empowerment.
Then things changed.
Over the years, I led the project in the multi-faceted role of director and gained valuable insight into project management, business development, & marketing strategy.
During this period of growth, life took me to work in rural Morocco for 2 years as a Youth Development/Asset Building Peace Corps Associate.
Today, I’m a Returned Peace Corps Volunteer and a results-oriented, creative marketing professional in the financial sector. I have a proven ability in collaborating cross-functionally to develop and implement effective marketing programs to acquire new customers and improve retention with experience in both B2B and B2C distribution models. I'm also currently working towards a Masters degree in Market Research and Consumer Behavior.
Having discovered my meticulousness and resourcefulness from my artistry and related background, as well as the analytical, strategic thinking found in my business acumen, both realms continue to serve as vital aspects of my life. The intersection - marketing and brand strategy - is where I call home now.
Specialties: Brand Strategy & Development, Consumer Behavior, Marketing Strategy, Behavioral Science, Qualitative & Quantitative Market Research, UX Research, Statistical Models, Competitive Analysis & Market Assessment, Business Development, Marketing Communications, Content Strategy, Social Media Marketing, Inbound Marketing, Creative Services, Visual Identity, Marketing Collateral Development, Web Site Producer, Event Planning