I flew to Madrid a couple days ago, and it gave me a great chance to start listening to Small Data by Martin Lindstrom as per a friend's recommendation. It's been a great audiobook so far and I noticed that it's made me a little more hyper-aware of behavioral nuances and my surrounding environment.
Once I arrived to Madrid, I had to figure out how to get to apartment. It was to my surprise that I saw a slew of taxis but not one car with an Uber logo. I caught a taxi and chatted with the driver about Uber's presence in Madrid. As it turns out, that the city council in Madrid reported Uber to the Spain's national antitrust watchdog, the CNMC, for unfair pricing earlier this year. With potential plans to set up an office in Madrid, it doesn't look like this is going to stop Uber from encroaching into Madrid territory.