Someone in my graduate program shared this with the rest of our classmates in a WhatApp group we have going on (shout out to the IE MRCB Class of '18).
Nowadays, the usage of acquired data by marketers can come off a bit creepy. But, in order to create relevant products & corresponding ads & messaging, the question arises: is being creepy the only way to produce ads that'll capture the attention of potential customers? This reminds me of this Cost Plus World Market ad campaign I came across recently.