I came across the recently published 2018 IFPI Music Consumer Insight Report, which offers a snapshot of the role of music at different parts of our day and how music is driving growing adoption of technologies on a global scale, amongst other insights. When going through the report, I found a headline particularly interesting, The Highest Rate Of Smartphone Use For Music Is In Latin America. Knowing that Spotify’s been focused on high growth markets outside of the United States (where their facing steep competition) and that they recently announced a partnership with Samsung, in which “Spotify will become part of the set-up experience on Samsung devices”, I thought I’d check out the potential market for the android operating system market share in Latin America. Unsurprisingly, the two biggest players are Android and Apple IOS, with the Android OS having 85% of market share as of Q3 2018. With Mexico coming in at 93% of people using smartphones for music, Brazil at 92%, and Argentina at 89%, the whopping android market share undoubtedly places them in a better position to solidify their own music streaming foothold in Latin America. Touché Spotify.