Shopping has never been more accessible and more of a sport than in recent history. With mobile devices and cloud services, you can access just about any product, brand or store, compare prices, read reviews, make a secured purchase and then track the delivery of that purchase as it gets scanned at each drop off point. Consumers have never had more options or information than they do now, which is certainly a double edged sword for companies.
Want to reach your customers and stand out in the crowd with your marketing strategy? Then consider these following tips:
- Market Research – I love shopping online. I mean, what’s not to love? I get the best deal, I don’t have to run around to a bunch of stores, and returns have become incredibly easy as many mega web stores offer printable return labels and shoot an e-mail as soon as they receive the product and process your refund. Most of the time, within a week of receiving my order I have a request from the company to write a review (aka market research). Why is this important? You need to identify issues and solve them so your customers will return (and will hopefully leave positive social media feedback). If everything went perfectly, it’s a wonderful boost for company morale to acknowledge that your employees are doing a great job.
Click here to read the full post on UpCounsel.