My apartment building’s being fumigated for termites this week. I’m not one to make excuses for myself, but (ok, you can cue in the violins here…) because of the necessary preparations for the fumigation, I wasn’t able to write this week’s post. I know that life gets in the way sometimes, but I can’t help to feel a little guilty of not following through with my goal of creating a weekly post. That being the case, instead of promising a post once a week on my blog, I’ll be posting once every two weeks from here on out.
This extra week will also give me a bit more time to write up more fleshed out posts. I have a couple interesting posts in the pipeline covering topics from the UX of Amazon Alexa to Deezer, but again, I need a little more time to produce better content, instead of spewing the content out for the sake of having a post for the week.
All this being said, I thought I’d leave you guys with some thought-provoking figures I came across in Statista’s Digital Economy Compass 2018 report that was published early this year.
When it comes to biometric technology, I would have expected wearables to outpace smartphones until the market’s saturated. However, according to Statista, smartphones will outpace wearables in 2019 in terms of the share of the technology that will include biometric sensors of some sort.
What are the implications for health and fitness related companies? Clearly there’ll be more consumer data to collect, but, when looking at the evolving digital landscape from the music industry perspective, this type of data provides further opportunities to contextualize music/playlists - a obvious unique selling proposition for major music streaming players like Spotify and fitness-related startups like Studio, which are working towards building “exciting digital experience far beyond what a traditional treadmill offers”.