Cocinateria was a family-owned import and distribution company in the San Francisco Bay Area.
In my role with this start-up entrepreneurial project, I conducted extensive industry studies and determined our operational design for the formulation of our business plan. I also spearheaded continuous qualitative and quantitative market research to further develop our product and ascertain our target market, in addition to regularly conducting A/B multi-variant testing to optimize online presence in preparation for launch.
market research, due diligence, logistics
Upon my market research, I formulated a business plan for the import business. I performed the necessary due diligence and researched all costs involved in our supply chain and coordinated the logistics.
After running A/B multi-variant testing, I came to decide upon the brand identity and corresponding strategy, and create our company website, along with other visual elements.
San Francisco Bay Area Distrubtion
I formulated partnerships and managed the distribution to our partnering SF Bay Area clients.