I had the chance to attend an American Marketing Association event last night. Leveraging digital tools, Paolo Parigi (Lead Trust Scientist at Uber and Adjunct Professor of Civil and Environmental Engineering at Stanford University) gave a presentation on the topic of trust - an important psychological factor in business, specifically within the sharing economy. His methodology, referred to as an online field experiment (ofe), in assessing how interactions and user experience creates, increases, or decreases trust and how to discover which is happening and what might be causing it, involved the usage of investment games. Below are a few snapshots I managed to capture during the presentation. Parigi addressed certain scenarios when it would be best to use ofe's and, taking into consideration how varied trust can build across different cultures, acknowledged that ofe results would vary across countries. All in all, an insightful presentation.
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What Happens In Vegas...
Creepy = Relevant?
Someone in my graduate program shared this with the rest of our classmates in a WhatApp group we have going on (shout out to the IE MRCB Class of '18).
Nowadays, the usage of acquired data by marketers can come off a bit creepy. But, in order to create relevant products & corresponding ads & messaging, the question arises: is being creepy the only way to produce ads that'll capture the attention of potential customers? This reminds me of this Cost Plus World Market ad campaign I came across recently.
Mail Time
Got this in the mail today. Nothing like being acknowledged for your achievements.
Let's Get Baked
I LOVE TABLEAU. I just submitted my final data visualization project for a Marketing Intelligence course I've been taking at UC Berkeley Extension and I thought I'd share it on here as well.
Madrid's A-Callin'
Looks like I'm moving to Madrid to get my Masters in Market Research & Consumer Behavior.